‘Speak Now’ if you’ve heard this before, but the ‘1989’-born, ‘Fearless’ singer-songwriter with a ‘Reputation’ for wearing ‘Red’ could be adding a new chapter to her ‘Folklore’ and another major event in her ‘Life of a Showgirl.’
In a Wednesday appearance on the ‘Today’ show, NFL commissioner Roger Goodell said he wasn’t ready to announce the performer for Super Bowl 60’s halftime show just yet. But he also said it is a ‘maybe’ that Taylor Swift could be the headliner next February.
‘We would always love to have Taylor play,’ Goodell said. ‘She is a special, special talent. And obviously she would be welcome at any time.’
When asked if there was a deal in the works to make Swift this upcoming year’s halftime performer, Goodell said, ‘I can’t tell you anything about that. It’s a ‘maybe.”
Swift’s close ties to the NFL date back to September 2023, when she began dating Kansas City Chiefs tight end Travis Kelce. Her association with the Chiefs – and the league, in general – skyrocketed the popularity of Kelce’s team and the NFL among a female demographic.
Chiefs principal owner Clark Hunt recently told ESPN’s ‘Pat McAfee Show’ that women make up 57% of the Chiefs’ fanbase now. And according to analysis from marketing firm Apex Marketing as of February, Swift’s association with the NFL has been worth almost $1 billion in publicity, a number that has undoubtedly only grown in the months since.
Last month, Kelce and Swift announced their engagement via an Instagram post. In fewer than two weeks, the post has garnered over 36 million likes, which ranks ninth all-time among most-liked Instagram posts in history.
The two made their first public appearance since their engagement announcement at the University of Cincinnati’s game against the University of Nebraska at Arrowhead Stadium in Kansas City last week.
When does the NFL announce its Super Bowl halftime show performer?
There is not a set date or deadline for when the league must announce who is performing at its annual Super Bowl halftime show.
However, over the last four years, the announcement has always come during the month of September, with last year’s announcement by Kendrick Lamar being the earliest of the bunch on Sept. 8.
Here’s when the NFL has announced its last four Super Bowl halftime show performers:
Kendrick Lamar: Sept. 8, 2024
Usher: Sept. 24, 2023
Rihanna: Sept. 25, 2022
Snoop Dogg, Eminem, Dr. Dre, Mary J. Blige, Kendrick Lamar: Sept. 30, 2021
When is the Super Bowl?
Super Bowl 60 is scheduled for Feb. 8, 2026. It will take place at Levi’s Stadium, home of the San Francisco 49ers, in Santa Clara, California.
Has Taylor Swift ever performed at the Super Bowl?
No, Swift has never performed at the Super Bowl, neither as a headliner nor a guest performer.